International On Premise Trade Marketing Manager

Elsbethen, Österreich, Vollzeit

From nightclubs, bars and festivals to renowned hotel chains, entertainment venues and recreation spaces, the On Premise provides unique environments where consumers enjoy memorable experiences.

The role of the International On Premise Trade Marketing Manager (ITMM) is to establish, develop, and lead the Trade Marketing strategy for global On Premise Key Accounts. The ITMM will be responsible for supporting the Intl. Key Account Manager, securing new business opportunities for specific On-Premise segments globally, whilst expanding execution and driving demand within new & existing accounts. The aim is to position Red Bull as the #1 beverage of choice by supporting to drive distribution, brand visibility and product relevance across Global Key Accounts. In addition, the ITMM will support the top markets strategically and, when necessary, operationally. This is to ensure that these markets continuously drive for maximum sustainable activation, maximizing sales and volume, while establishing strong relationships with our partners.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

GLOBAL PARTNERSHIPS (TOP DOWN – BOTTOM UP APPROACH)

You'll establish and nurture connections with key marketing stakeholders of global Key Accounts across EMEA, APAC, LATAM, and North America. This role involves collaborating with top customers to align on mutual goals, ensuring Red Bull's and partner priorities work towards shared success. You’ll design impactful marketing programs with partners that drive Red Bull’s brand awareness, distribution, and sales, closely monitor activation performance, and address any execution gaps. You'll be leveraging brand assets, creating sustainable and beneficial partnerships while safeguarding Red Bull’s brand equity and standards across all activities.

MARKET SUPPORT

You’ll serve as a key link between customer stakeholders and Red Bull teams worldwide, connecting them on global, regional, and local levels. In this role, you’ll share proven strategies for success with global accounts, help Red Bull stay ahead of competitors, and identify new growth opportunities. You’ll underscore the importance of Global Strategic accounts, guiding markets in setting business goals, implementing marketing strategies, and offering ongoing support. You’ll assist in creating action plans, adapting global tools for local opportunities, and challenging markets to elevate global performance in this key segment.

DEVELOPMENT OF GLOBAL STRATEGIES AND TOOLS

You'll develop impactful activation strategies and toolkits in collaboration with the International Key Account Manager, with a focus on positioning Red Bull as #1 against competition. You'll be identifying key On-Premise trends and opportunities to create innovative marketing solutions that align with global Key Account needs and enhance customer engagement. You’ll combine On-Premise strategies and marketing programs to activate at scale, supporting the goals of securing new business, driving demand, and expanding reach within existing accounts.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• University degree in Business Management, Marketing, Project Management, or the equivalent field experience
• Excellent command of English, German would be a plus
• +5 years of experience in Trade Marketing, with a proven track record working with global brands across marketing functions
• Knowledge of the On Premise industry and trade is required. 
• Ability to analyze complex trends and connect the dots between multifaceted disciplines
• Understanding of sales processes & negotiation with Global & Regional Key Accounts’
• Demonstrate exceptional planning, project management and presentation skills
• Passion for establishing new business partnerships
• Exceptionally strong communicator that excels in translating complex business issues into practical and relevant terms whilst understanding cultural differences
• Self-motivated, innovative, and solution-oriented, with a hands-on approach and a do-it-now attitude, flexibility, and the ability to work effectively under pressure in a fast-paced team environment

Travel 0-10%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.